Hi, I am
Francesco
Salafia
Digital Marketing & e-Commerce Consultant
Marketing & e-Commerce Consultant
Self-Employed
Lakewood Ranch, FL, USA
- Independent consultant for companies: e-commerce growth, performance marketing and AI-driven automation.
- Registered business in both the United States (EIN) and Italy (P.IVA), working with clients in both markets.
- Store audits, CRO and conversion strategy for Shopify, WooCommerce and PrestaShop.
- Meta & Google Ads, SEO/SEM and email/CRM flows managed end to end, with clear reporting.
Shopify
Meta Ads
Google Ads
Claude
GA4e-Commerce & Marketing Manager
LacertosusParma, Italy
- Owning the end-to-end online store: catalog, UX, CRO and conversion growth.
- Performance marketing across Meta & Google Ads, plus SEO/SEM strategy.
- Email & CRM automation flows to boost retention, AOV and customer LTV.
- Brand, content and social-media strategy aligned with sales goals.
- Tracking, analytics & reporting (GA4) for data-driven ROI optimization.
PrestaShopMeta AdsGoogle AdsGA4
SemrushMarketing Manager
TTRA.FI.ME. S.p.A.Reggio Emilia, Italy
- Building the new corporate website and strengthening the brand identity.
- Shaping the 2025 B2B strategy to foster long-term partnerships and growth.
- Driving market analysis to position the company across new business lines.
WooCommerceMeta AdsGA4
HubSpotSemrushMarketing Manager
NNOKOBIKEMisterbianco, Italy
- Head of Marketing: strategic planning and execution of full-funnel campaigns.
- Managing national & international events (Taiwan, Frankfurt, Spain) and a bilingual care team.
- Leading R&D with market & competitor analysis to launch competitive products.
Meta AdsGoogle AdsGA4ShopifySemrushSales & Marketing Manager
MOTO2000 S.r.l.Catania, Italy
- Built data-driven marketing & sales strategies for acquisition and retention.
- Launched e-commerce and marketplace channels (eBay), boosting competitiveness.
- Achieved exponential online revenue growth (+450%) via optimized stores & campaigns.
ShopifyWooCommerceGoogle AdsGA4
Selected projects and case studies are landing here shortly.
Consulting Packages
Marketing and e-commerce consulting for companies. Three ways to work together, from a single call to an ongoing partnership.
- One-time
Strategy Call
One focused session to unblock a specific problem: ads, store, funnel or AI workflow.
Price on request
- 60-minute 1:1 video call
- Review of your store and ad accounts before the call
- Clear answers on what to fix first
- Written recap with prioritized next steps
- Most requestedOne-time
E-commerce Growth Audit
A complete review of your store and marketing, turned into a 90-day action plan.
Price on request
- Store UX and conversion (CRO) audit
- Meta Ads and Google Ads account audit
- SEO and content review
- Tracking and analytics check (GA4, pixels, attribution)
- Prioritized 90-day roadmap
- 60-minute walkthrough call
- Monthly
Monthly Advisory
An ongoing marketing and e-commerce partner for your team, month after month.
Price on request
- 4 strategy calls per month
- Support between calls by email or chat
- Monthly KPI review and reporting
- Guidance on campaigns, CRO and automation
- AI workflows tailored to your team
Online checkout is coming soon. For now, request a package and I'll reply with availability and a quote.
Free Site Audit
Paste your store or website URL and get an instant, deep optimization report, scored by my own analysis stack.
Have a project in mind, an e-commerce to scale, or just want to say hi? Let's make it happen.
info@francescosalafia.comBased in Lakewood Ranch, Florida, USA
Send a message
I usually reply within a day.