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Tech Stack

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Experience

My professional journey, mapped.
Parma, Italy
01
Nov 2025 — PresentNow

e-Commerce & Marketing Manager

LacertosusLacertosus

Parma, Italy

  • Owning the end-to-end online store: catalog, UX, CRO and conversion growth.
  • Performance marketing across Meta & Google Ads, plus SEO/SEM strategy.
  • Email & CRM automation flows to boost retention, AOV and customer LTV.
  • Brand, content and social-media strategy aligned with sales goals.
  • Tracking, analytics & reporting (GA4) for data-driven ROI optimization.
PrestaShopPrestaShopMeta AdsMeta AdsGoogle AdsGoogle AdsKlaviyoKlaviyoGA4GA4SemrushSemrush
02
2024 — Oct 2025

Marketing Manager

TTRA.FI.ME. S.p.A.

Reggio Emilia, Italy

  • Building the new corporate website and strengthening the brand identity.
  • Shaping the 2025 B2B strategy to foster long-term partnerships and growth.
  • Driving market analysis to position the company across new business lines.
WooCommerceWooCommerceMeta AdsMeta AdsGA4GA4HubSpotHubSpotSemrushSemrush
03
2022 — Oct 2025

Marketing Manager

NNOKOBIKE

Misterbianco, Italy

  • Head of Marketing: strategic planning and execution of full-funnel campaigns.
  • Managing national & international events (Taiwan, Frankfurt, Spain) and a bilingual care team.
  • Leading R&D with market & competitor analysis to launch competitive products.
Meta AdsMeta AdsGoogle AdsGoogle AdsGA4GA4ShopifyShopifySemrushSemrush
04
2020 — 2022

Sales & Marketing Manager

MOTO2000 S.r.l.MOTO2000 S.r.l.

Catania, Italy

  • Built data-driven marketing & sales strategies for acquisition and retention.
  • Launched e-commerce and marketplace channels (eBay), boosting competitiveness.
  • Achieved exponential online revenue growth (+450%) via optimized stores & campaigns.
ShopifyShopifyWooCommerceWooCommerceGoogle AdsGoogle AdsKlaviyoKlaviyoGA4GA4

Projects

~/francesco/projects — zsh
➜ ~/projects ▋
  • Coding Ducks

    $ LeetCode meets CodePen meets CSS Battles, in one coding dojo.

    TypeScriptNext.jsChakra UIReact QueryFirebaseNode.jsExpressprismaPythonPostgreSQLSocket.io
Coming soon

Selected projects and case studies are landing here shortly.

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Get in touch

Have a project in mind, an e-commerce to scale, or just want to say hi? Let's make it happen.

info@francescosalafia.com

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